With years of experience as a fine-art specialist at Gallery Direct, Jade has developed a deep and nuanced understanding of both the creative process and the business side of art from artist relations and sourcing, to framing, presentation, and global sales. She believes that each work of art carries with it a story of place, tradition, the individual hands that made it and that those stories deserve to be treated with respect, preserved through quality, and shared widely. 

Her curatorial philosophy:

Jade ensures that every piece in the collection is created by artists based in Africa. She works directly with those artists, giving priority to provenance, craft, and originality. Balanced curation: Her approach is thoughtful and diverse — representing both emerging and established artists, a range of styles (from figurative and traditional to abstract and contemporary), and media (painting, mixed media, sculpture, photography, etc.). 

Jade’s goal is to offer a portfolio that honours Africa’s artistic past while celebrating its evolving voices. Quality & presentation: More than just selecting beautiful art, Jade oversees the finishing touches how each piece is framed, how it will travel, how it will be seen. She ensures that presentation, packaging, preservation and logistics meet the highest international standards. 

Credibility & trust:

You can count on Gallery Direct has built solid trust with artists, collectors and service providers. Our professional network in South Africa’s art and framing sectors is strong, ensuring both the supply of quality works and the integrity of every transaction.

Together, Jade Steele and Gallery Direct stand as trusted ambassadors of African creativity, ensuring that every collector and client receives not just a work of art, but a piece of Africa’s story — authentically curated, thoughtfully presented, and delivered with integrity to homes and collections around the world.